Educational Programs

Direct Response TV Innovation Education

As Seen on TV or Direct Response Television (DR-TV) is one of the fastest ways ways to test the validity of a new consumer product. There is a proven business science that is used to measure success and, unfortunately, more than 90% of products fail to deliver. Plus, like every area of inventing, there are some companies that you want to steer clear of. Yet, for the chosen few, profits and royalties to inventors are huge with royalty rates between 2 – 4%, one  success could generate hundreds of thousands in cash for the inventor.

  • Learn the seven characteristics that are common with successful As Seen On
    TV products.
  • Adjust your thinking to a “test” mentality and create a variety of
    prospective products.
  • Gain proper perspective on the industry royalty rate and product life cycle.
  • Submit your invention to our product search.

EDUCATE yourself.
Learn the characteristics of successful products and invent for the industry. Download and/or read these articles:

7 Most Important Criteria for DR-TV Products – by ICKC

The Truth About DRTV for Newcomers – by a LinkedIn Comment

5 Keys To Creating A DRTV Hit – by the Electronic Retailing Association

How To Land a Royalty Flush – by Inventor’s Digest

DRTV Production: A Winning Combination – by Response Magazine

Once you educate yourself on what the industry wants in the way of new products, innovation, technologies and consumer products, submit your own inventions to the Inventor’s Club of KC Annual Invention Contest.   Find out how to submit here.

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